Micronutrients Enriched Lipstick: A Simple, Attractive Solution for Addressing Dangerous Deficiencies, Promoting Overall Health

 Micronutrient deficiencies are a global danger, particularly affecting women of childbearing age. This group faces increased nutritional requirements prior to, during, and post pregnancy; deficiencies in folate, Vitamin B12, and Vitamin D pose significant risks both to mother and child.

Vitamin B-12 is crucial for maintaining normal brain function in women, especially before, during, and after pregnancy. Its deficiency is associated with pernicious anemia and an increased risk of stomach cancer. The insufficiency in women of all ages can lead to various nervous system disorders, including chronic tingling, balance issues, and cognitive impairments. Inadequate intake during pregnancy has been found to cause megaloblastic anemia and creates the risk of neural tube defects, or the likelihood of birth abnormalities affecting the fetus’s brain and spinal cord. Further, as it is naturally provided through eating animal meat, vegan and vegetarian populations are at high risk of B-12 deficiency. 

Surveys report the prevalence of folate deficiency was >40% in most countries, where the majority of women had suboptimal folate status indicating increased risk of nueral tube defect affected pregnancy.2 Similarly, the occurrence of worldwide Vitamin B12 deficiency varies between 2.5% to 60%; the variation is affected by age group, gender, and ethnicity.

Addressing these deficiencies through nutritional interventions is essential to mitigate these risks and promote overall health.

OPPORTUNITY 

Dr. Omar Obeid’s lab has developed a lipstick product that directly provides essential nutrients, including folate, Vitamin B12, and Vitamin D, to women. Positioned as an over-the-counter supplement, this product is designed to seamlessly incorporate micronutrient consumption into the daily routines of women, fostering a proactive approach towards enhancing the well-being of both themselves and possible offspring. 

The proprietary blend may be integrated into numerous lip care and cosmetic products, such as lipsticks, balms, and glosses. This technology offers a transformative era where the act of applying lip care products transcends cosmetics, becoming a conscientious step towards nourishing and fortifying the body. Because the delivery vehicle of micronutruiets is a product used widley by women, a higher compliance rate is expected among women who regularly apply lip care items. This innovation stands to usher in a new standard of health and beauty. 

---